Update, 12-Sep-2024
After publication of this article, we received an email from Elliot Lee, Managing Director, IKEA Hong Kong. He wrote, in part:
"Upon reviewing the correspondence between our team and yourself, it has become clear that the information provided to you was indeed incorrect. I sincerely apologise for any confusion and inconvenience this may have caused.
I would like to clarify that the DIRIGERA hub is currently unavailable in Hong Kong due to specific technical limitations, not other factors. This has no connection to the Hong Kong National Security Law. It is important to us at IKEA that we communicate clearly and accurately, and it is evident in this instance that we fell short."
So the reason has now changed to unspecified "specific technical limitations". We have written back asking him to be specific about what those limitations are, and why they are not a factor in Indonesia, Singapore, South Korea, Thailand, Taiwan and most other places in the World, but they prohibit the use of the Dirigera hub in HK and Macau. We'll post any update here. Meanwhile, the fact remains that in HK, IKEA has taken a step backwards from smart to dumb home lighting.
係咪將香港澳門巿場統一歸類去中國巿場? 因為呢套野喺中國一定行唔到