Barcelona are set to sign a NEW SPONSORSHIP deal with UAE based company Ohana Development, who will pay Barça around €30M over the first three years to feature on the back of the shirt domestically from 2027/28 to 2029/30, excluding Champions League matches.
The deal is linked to a major real estate project in Dubai and is set to extend for more than 25 years.
[@mundodeportivo]
https://x.com/memorabilia1899/status/2095944534001643991 Real estate company Ohana Development will sign a deal in July 2027 to become the new sponsor of FC Barcelona for the next 25 years, with the first three years as a trial period.
First, the agreement will be presented at the Assembly on September 19th. If the members give their approval, both parties will immediately proceed with the exchange of documentation to definitively seal the deal.
During the first three seasons, Ohana’s logo will appear on the back of the team’s jerseys in national competitions. In exchange, the club will receive around €30 million during that period.
Once those three years are over, Ohana will become the authorized agent for the exploitation of the Barça brand within its real estate complex in Dubai, paying the club just over €1 million annually until the end of the contract.
